Wilfried YVER

Cellular # +33 (0) 7 85 85 78 36 (WhatsApp)

E-Mail : wilfried@yver.nom.fr

 

     

International General Manager/COO/CMO/CCO

 

·         20 years of experience of Telecoms and Digital (Internet, Mobile, Mobile Money, E-Commerce, WIFI ...)

·         Global practice of Marketing (Strategy, Products, Communication ...) and Sales (B2C, B2B, Wholesale...)

·         Experienced manager of international multidisciplinary teams  with strong track records

·         Fast-mover, allying strategic vision and operational know-how

·         Thorough knowledge of telecom and IT products, including technical aspects

·         Passionate about innovation and highly adaptable

·         Business launch and transformation specialist

 

Drivers: Integrity / Global Vision / People Centric / Innovation / Efficiency / Enthusiasm

 

PROFESSIONAL EXPERIENCE

 

05/1998-Present: Orange Group:

 

03/2014-Present: Orange Horizons, Vice President Digital Carriers Business Line, France

 

Lead Business Line team and budget for Orange International business development subsidiary aiming at developing Orange Group’s activity outside of the existing Mass Market footprint on innovative Business Lines. Member of the Executive Committee

 

Main Achievements

 

§  Deployment of 2 Minimum Viable Products on MVNO service in Middle East and public WIFI in South Africa

§  Signature of a strategic alliance with LATAM incumbent operator

§  Global market screening for partnership/investment opportunities  (field missions in over 15 countries)

§  Development of 6 comprehensive lights carriers projects in Africa and Latin America and Asia including M&A

§  Identification of high potential new digital and telecoms services through market watch (MWC, Africacom…)

§  Maintain and expand a first class international network amongst operators, investors, vendors…

 

06/2011-12/2013: Orange Mali, Chief Marketing Officer, Mali

 

Management of a team of 30+ members for Marketing and Communication and 40+ members for Mobile Financial Services Business Unit. Full responsibility for marketing including: product marketing, strategy, operational and direct marketing as well as commercial communication of Orange Mali (Company turnover of over 350 million €). Responsible for a budget of over 10M€. Member of the Executive Committee

 

Main Achievements                                                           

 

§  Led customer base growth from 6.5 to 10 million customers.

§  Regained up to13 points of market share and maintained market share at 63%

§  Average yearly revenue growth of 8% per annum despite country political crisis and recession in 2012

§  Led operator market share on yearly delta market value acquisition  from 11% to 70%

§  Launch of 12 new services in line with Customer Experience and Perception action plan

§  Creation of a new local brand platform that improved brand perception to record level

§  Roll out of Big Data analytics solution and launch of Customer Base Management action plan

§  Contributed to Orange Group Global Brand Platform evolution to better meet customers’ expectations

 

06/2011-04/2013: Orange Mali, Orange Money Director (in parallel with CMO position)

 

Responsible for the Mobile Financial Services Business Unit under the Orange Money brand. Management of a business unit of over 40 persons.  In charge of service development, Front and Back Office operations and distribution network of 1500 POS

 

Main Achievements

 

§  Grew distribution network by 30%

§  Yearly financial flow volume developed from 15 to 200M€

§  Moved from 4th to 2nd largest Orange country in 18 months

§  Grew customer base from 250k to 1M

§  Design and launch of new services: sub-regional mobile money transfer in Africa, international incoming money transfer service, merchant payment, bill payment, salary payment…

 

11/2009-05/2011: Orange Botswana, B2B and Wholesale Director, Perimeter extended in parallel with ISP GM position

 

Responsible for Corporate Sales, Wholesale and Roaming team and activities. Team management of 20 persons. Management of wholesale sourcing and regulatory support. Member of the Executive committee

 

Main Achievements

 

§  Transformation plan on corporate sales organization (new organization, sales incentives plan, training plan…)

§  Developed new products portfolio

§  Increased sales by 30% and Data services sales by above 100%

§  Reduced interconnect charges by 25% and increase of roaming revenues by 75%

 

02/2008-05/2011: Orange Botswana, Internet Service Provider General Manager

 

Creation of Home and B2B Broadband Internet Business Unit of Orange Botswana. Responsible for technical, commercial and support teams comprising 50 persons. Creation indirect sales distribution channel. Responsible for offers conception. Member of the Executive Committee

 

Main Achievements

 

§  Deployment of WiMAX network and launch of the business unit in 4 months

§  Became the second largest ISP in the country in 18 months

§  Launch of VOIP and convergent offers mixing 3G and WIMAX for residential and business customers

§  Achieved positive Gross Operating Margin on year 2 and positive EBITDA on year 4

 

03/2006-01/2008: Orange Business Services North West, Telecom & IT services, Chief Marketing Officer, Rouen, France

 

Field marketing for B2B customers representing yearly sales over 100 Million €. Objectives allocation to Sales Teams. Animation of sales team. Conception and deployment of Sales Team training plan. In charge of Conception and Supervision of direct marketing campaigns. Management of the marketing and communication team and budget. Member of the Executive Committee

 

Main Achievements

 

§   Reorganization of marketing department over 1 year with a staff reduction of 30%

§   Sales objectives consistently overtaken

§   Led successful training plan for sales team to adapt to new products portfolio and sales methodology

§   Moved from last to number 1 national branch in 2007 for Integration and IP services sales

 

06/2002-02/2006: France Telecom Carriers Division, Wholesale services, Strategic Marketing Manager, Paris

 

Wholesale marketing for Mobile and Global carriers. Responsible for Customer Portfolio of over 1 billion €.  Offer Definition, conception and sales of telecom services. Develop and provide strategic and regulatory expertise at Group level. Led key negotiations with carriers and regulatory bodies

 

Main Achievements

 

§  Conceived a new technology neutral offer for data collection of Mobile carrier access network

§  Got the offer approved by FT Group investment commodity and accepted by the French regulator

§  Created new contract for mobile carriers representing yearly 500 million € sales and signed with all MNOs

 

07/2000-05/2002: Sofrecom, Professional services and software for telecom operators, Marketing Director, Paris

 

Supervision of 3 lines of products on network consultancy and engineering services for carriers worldwide (sales of 40 M€). Managed a team of product managers.  Built and led partnerships with Telecom players. Responsible for R&D budget. Business missions in Africa, Americas and Europe

 

06/1998-06/2000: Telecommerce, E-commerce and secured payment start-up, Sales Engineer, Paris

                                                                                                                                                                                         

Structured new direct and indirect sales channels. Managed key accounts B2B e-business projects with secured payment systems. Achieved strong record of direct sales contributing to customer base growth from 10 to over 300. Partnerships with main e-business players. Speaker in major telecom and e-commerce events

 

EDUCATION

 

France Telecom Group School of Management, December 2006-March 2007, Paris, France

 

Anderson College, University of New Mexico, MBA, major in Finance and Strategic Marketing, August 1996, Albuquerque, USA

 

Normandy Management School, Master of Business, concentration in Strategic Marketing, July 1995, Le Havre, France

 

LANGUAGE SKILLS & OTHER ACTIVITIES

 

French, English and Spanish fluent

 

Italian and Japanese intermediate

 

Notions of Arabic, Portuguese, Setswana and Russian

 

French Foreign Trade Advisor (appointed by French Minister of Economy) from 2012 to 2015

 

Business support to students and entrepreneurs